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LY Group is a boutique consulting agency built for those operating in complex, fast-moving, high-growth industries such as Web3, iGaming, and fintech. Whether you need a COO, Web3 tokenomics expert, or market entry game plan — we deliver clarity, execution, and growth.

Real strategy for
UNREAL markets

Tailored consulting for Web3, iGaming, and fintech operators

Tokenomics confusion,
Clarified

Sunset Skies

Missed growth,
Recovered

Marble Surface

Affiliate Program,
Built

Glass Flowers

Silent investors,
Activated

Pink Oyster Mushrooms

Unscalable teams,
Restructured

Surreal Flower

Igaming Market entry,
Strategized

Flower Shadow

Core USPs

10+

Years of Experience

15+

Countries Reached

400M+

Venture Partners

Who We Are

We are a high-performance group of C-level consultants led by Yana Levkovich — COO, Web3/Igaming strategist, and affiliate business builder. We work with hand-picked partners across tokenomics, payments, regulation, and affiliate growth. We don’t do fluff. We execute, scale, and deliver measurable results.

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Entrepreneur

Focused on Building & Investing in Scalable Ventures | Ex-CFO/COO Insoil

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Yana Levkovich

Igaming/Affiliate expert

Founder at YIPPIE, Affstudy Club | Ex. COO Islamic Coin

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Mohamed Ezeldin

Web 3/Tokenomics expert

Ex. Head of Tokenomics Animoca Brands, Special Council Apecoin

Tailored Consulting Services

Built for Web3 and iGaming operators who want more

  • Ideal for startups and scaling companies needing a fractional COO and operations managers to organize chaos and accelerate growth.

  • We build tokenomics, incentive layers, go-to-market strategies and governance frameworks — in-house or as advisors.

  • Looking to enter iGaming, fintech, or crypto? We help structure partnerships, affiliate programs, and regulatory strategy.

  • Crafting the right narrative for your raise for web3, Igaming or fintech start ups. We help you shape your pitch deck, GTM story, token model, and traction strategy — and connect you with relevant VCs and investors from our trusted network.

  • Practical legal guidance for crypto, fintech, and iGaming companies. We provide you with vetted legal advisory/execution to cover licensing, regulatory setup, token compliance, corporate structure, and risk mitigation — all adapted to your target jurisdictions.

  • We set up your affiliate program from scratch — from tracking tech and partner outreach to contracts and launch playbook.

  • Building the right affiliate department is half the battle. We advise on org design, find key hires, or headhunt when necessary.

Peter

Head of Brand, iGaming

LY Group helped us hire three senior affiliate managers who became key players on our team for years. Yana has an exclusive network of C-level and senior talent that’s unmatched.

Alex

CEO, Haqq.Network

As COO, Yana turned chaos into structure and helped us cut operational costs by 47% within a few months. That level of execution is rare.

Daniel

Web3 Strategist, Apecoin

Mohamed has been the best tokenomics expert I’ve worked with. Clear, strategic, and no fluff. There’s simply no one better in the field.

Who We’ve Helped

We work with VCs, Web3 startups, payment providers, and iGaming operators looking to scale — discreetly and effectively.

Ideas That Scale

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Jun 19, 2025

Why Your Token is Down – Even If You Hired the Best Experts

I’ve known Mohamed for a while—not only as the Head of Tokenomics at Animoca Brands but also as the mastermind behind some of the most resilient Web3 economies in the space.

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Jun 19, 2025

How I Cut Company Operational Costs by 47% in 5 Months — Without Firing Anyone

Startups love to talk about growth.But no one talks enough about the cost of that growth—or what happens when it suddenly stops.

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Jun 18, 2025

iGaming Market Entry for Crypto Companies: A Real-World Use Case

Over the last 4 months, I’ve had three different Web3 clients come to me with the exact same question...

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